The donation includes 400 plastic chairs, 10 tables, 2 portable mini-sound systems, and 4-fifty-seater tents which will serve as revenue-generating assets through hire towards community development initiatives.
While handing over the items to the Youth and Women community in Luzira, Uganda Breweries Corporate Relations Director, Sheila Sabune, emphasized that this initiative represents a sustainable approach to corporate social responsibility.
She highlighted that, rather than relying solely on UBL for support, the recipients will have the opportunity to use these assets as a social enterprise—generating income and funding their other community activities as well as use them for their own events.
“This initiative fits within this ongoing Spirit of Progress Environmental, Societal and Governance (ESG) action plan; that envisions fostering positive societal impact that includes championing inclusion and diversity across the value-chain”, she added.
Over the past year, the country’s GDP indicates the economy grew by 6.1% driven by the services sector according to the Uganda Bureau of Statistics (UBOS).
By equipping the Luzira community with revenue-generating assets, Uganda Breweries is directly addressing the socio-economic gaps that are faced by youth and women while empowering them to compete in the service industry. This is a more sustainable approach to corporate social responsibility where the donation Additionally, the women and youth will use the assets for many of their own activities, such as sports and women group engagements, instead of hiring at a cost.
While receiving the donation, the beneficiaries expressed their gratitude towards Uganda Breweries. “Thank you, Uganda Breweries, for demonstrating that you truly care about the communities in Luzira. You are showing leadership in how companies can partner with the communities in which they operate,” said councillor Willy Turinawe (LC3 Councillor Luzira 3) & Fatuma Naigaga (Woman Councillor Luzira) in their joint statement.
Speaking as the chief guest Mr. Paul Mugambe, the Mayor for Nakawa Division commended Uganda Breweries for always supporting the community, and urged other corporate companies to emulate Uganda Breweries Limited.
He further asked corporate companies to formulate initiatives that are targeted to alleviate poverty in the community.
Mugambe said despite the fact that Nakawa Division is full of many Private companies and factories, few of them are are giving back to the community.
Mugambe emphasized the significance of giving back to communities especially in the line of tackling Poverty among the households.
About Uganda Breweries Limited
Uganda Breweries Limited is Uganda’s leading premium adult beverage company that focuses on the development of great brands and great people. Our key objectives are delivery of the highest quality brands to consumers and long-term value to our investors.
As a consumer-driven business, Uganda Breweries takes time to study the market and understand consumer needs and wants as well as how best to satisfy them. That is why we constantly invest in innovating and renovating our brands to stay at par with dynamic consumer trends. This goes hand in hand with our performance ambition to be the best performing most trusted and most celebrated business in Uganda.
Uganda Breweries Limited is a subsidiary of East African Breweries Limited (EABL), the region’s leading beverage Alcohol Company in which Diageo is a majority shareholder. For more information, visit www.ugandabreweries.com
