Coca-Cola Uganda is excited to announce the return of its globally loved ‘Share a Coke’ campaign, with a fresh twist that speaks directly to Gen Z’s desire for real, authentic connection. Through an innovative cross-border activation, students from Makerere University Business School (MUBS) in Uganda and Jomo Kenyatta University of Agriculture and Technology (JKUAT) in Kenya came together virtually for a vibrant “Cross-Border Toast” – celebrating friendship, unity, and unforgettable Coke moments.
The landmark event is part of Coca-Cola’s broader East and Central Africa campaign relaunch, designed to bring people together in an era of fleeting digital interactions by providing real-life, tangible moments that create lasting memories.
“The ‘Share a Coke’ campaign has always been about creating genuine human connections, and this East African activation takes that concept to a new level,” said Arthur Akankwasah, Coca-Cola Franchise Manager, Uganda. “By connecting students across borders, we’re not just sharing a refreshing beverage – we’re sharing culture, friendship, and the spirit that unites East Africa. In today’s world, where digital interactions can feel fleeting, this campaign offers a tangible way for young people to connect authentically.”
The relaunch features personalized Coca-Cola cans and bottles emblazoned with popular names from Uganda and Kenya, reflecting the region’s diversity and warmth. In addition to the on-ground excitement, students and fans across Uganda can scan QR codes on packaging to access the “Share a Coke Memory Maker”, a dynamic digital hub where they can generate personalized video content, share messages with friends, and create custom name labels.
“At Coca-Cola, we are always looking for fresh ways to connect with the youth and remain part of their everyday moments,” added Vivienne Olenyo, Frontline Marketing Manager – Coca-Cola East & Central Africa. “The return of ‘Share a Coke’ is a celebration of friendship, self-expression, and community – values we know Gen Z holds dear. Whether online or offline, we’re inviting them to create and share magical memories that are deeply personal and joyfully shared.”
Over the next three months, Coca-Cola will bring the campaign to life across Uganda through engaging experiences at universities, malls, eateries, and social hubs. Consumers are encouraged to share their #ShareaCokeUG moments on TikTok, Instagram, and X (formerly Twitter), turning ordinary connections into extraordinary memories.
The relaunch is expected to reach more than 120 countries worldwide as Coca-Cola continues to bridge the digital and physical worlds—making every Coke moment more personal, more fun, and more magical.
About The Coca-Cola Company
The Coca Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca Cola, Sprite and Fanta. Our water, sports, coffee, and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We are constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Instagram, Facebook and LinkedIn.
