Building on the momentum of successful launches across Uganda, Unilever Uganda today introduced the Royco Cube Ku String to the Eastern region with a vibrant activation at Bugwere Market in Mbale. This initiative underscores Unilever’s commitment to bringing innovation closer to its consumers and celebrating the vital role they play in shaping the brand’s journey.
The Bugwere Market activation marks another strategic stop in Unilever’s national rollout of its Royco Cube Ku String—a convenient, hygienic, and affordable pack of 12 individually wrapped cubes designed to meet the daily needs of modern Ugandan cooks. Priced at UGX 1,200, the product blends affordability, visibility, and portion control, making it an ideal choice for both households and small-scale traders.
Speaking during the activation, Grace Nandawula, Marketing Manager at Unilever Uganda, said:
“We came to Bugwere Market because the people of Mbale and the Eastern region have always been at the heart of Royco’s story. The launch of Royco Cube Ku String here is not just about introducing a new format—it’s about recognizing our customers, hearing their voices, and delivering solutions that match their everyday cooking needs. We are here on the ground to celebrate them and say ‘thank you’ for always choosing Royco.”
The Mbale event featured live cooking demos, product sampling, and engagements with local vendors and shoppers, creating an energetic and inclusive market-day experience. The new string-pack format of Royco is especially suited for retail environments like Bugwere Market, where convenience, visibility, and pricing matter most.
Grace added, “Royco has long been a trusted companion in Ugandan kitchens. With the Cube Ku String, we are blending our heritage with innovation to ensure every family, no matter where they live, can access and enjoy the same great taste, still fortified with iron & iodine. Coming to Mbale is part of our promise—to listen, to engage, and to grow with our communities.”
As Unilever continues its nationwide rollout, the Royco Cube Ku String activation in Mbale reaffirms the brand’s deep-rooted belief in serving communities, empowering local businesses, and delivering relevant, high-quality innovations that make every meal memorable.
