KAMPALA- MTN Uganda has kicked off the 2025 edition of 21 Days of Y’ello Care, the company’s annual employee volunteerism initiative.
Under the theme “Connecting at the Roots – Connecting Communities through Digital Tools,” this year’s campaign will run from June 1 to June 21, 2025, and focuses on supporting communities that continue to face barriers to digital access and connectivity.
In line with the group-wide campaign theme, MTN Uganda and its partners including ATC Uganda, KCB Bank, Roofings Group, and Transsion, is implementing a series of grassroots’ initiatives aimed at expanding digital inclusion and connectivity in underserved areas.
Planned activities include the provision of computer labs with paid internet for one year, tree planting, business mentorship workshops, digital literacy training, solar and rainwater harvesting installations, among others.
Speaking at the official launch event held at Kabalagala Youth Centre in Kampala, Bryan Mbasa, Senior Manager Mtn Foundation said that this year’s Y’ello Care campaign is about responding to that challenge with care, collaboration, and long-term thinking. “Our teams are working with local partners and communities to develop practical solutions that meet real needs, particularly in areas where connectivity is limited,” he added.
MTN Uganda, in partnership with KCCA, has supported the Kabalagala Youth Centre with a fully equipped creative studio worth 25 million Uganda shillings featuring video and photography suites to promote music and digital content creation.
Additional support includes tree-planting, garbage recycling for green jobs, business mentorship, and landscaping to enhance sports and provide urban youth with opportunities for self-employment in Kampala.
MTN Uganda is also extending this initiative to other regions: partnering with the Nnabagereka Foundation to support agribusiness among youth in Luwero District in the Greater Central region; promoting digital tourism and HIV/AIDS awareness in Tooro Kingdom in the western region; addressing teenage pregnancies through digital education in Ker Alur Kingdom in the northern region; and enhancing vocational skills and youth empowerment with the help of technology in Busoga Kingdom in the eastern region.
These interventions, valued at over UGX 500 million, reflect MTN Uganda’s commitment to digital inclusion and community transformation.
“Y’ello Care is a reflection of how we work and what we stand for,” he added. “This year, we are focusing on places where even modest gains in digital access and connectivity can open the door to long-term opportunity.”
KCCA Deputy Director Gender and Community Services Mr. Daniel Kaseregenyi commended the initiative, saying: “Access to digital tools is increasingly essential for education, health, and livelihoods. We thank MTN Uganda for working alongside local communities to help address these gaps in a sustainable and inclusive way. Initiatives like this show what’s possible when the private sector and communities come together with shared intent.”
During MTN’s Y’ello Care initiatives, there’s a significant emphasis on showcasing and celebrating Uganda’s rich cultural diversity, including its unique fashion and culture
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