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Yara Launches “Lima Ne Yara” Campaign to Transform Lives and Livelihoods of Farmers, Women, and Youth in Agribusiness

Yara Launches “Lima Ne Yara” Campaign to Transform Lives and Livelihoods of Farmers, Women, and Youth in Agribusiness

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Yara Launches “Lima Ne Yara” Campaign to Transform Lives and Livelihoods of Farmers, Women, and Youth in Agribusiness

The campaign emphasizes gender inclusion and the empowerment of women and youth, recognizing their pivotal role in agribusiness

by Wasswa Deo
January 30, 2025
in Agriculture
Reading Time: 2 mins read
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Yara Uganda has announced the launch of its impactful campaign, Lima Ne Yara (Farm with Yara), aimed at empowering farmers, women, and youth involved in agribusiness across Uganda.

The campaign focuses on equipping at least 10,000 farmers with modern farming skills to enhance their harvests, boost incomes, and create dignified livelihoods while contributing to local food security and sustainable development.

With the growing challenges of hunger, soil degradation, climate change, and supply chain disruptions, Yara is committed to driving a food system transformation that restores soil health, cuts emissions, and improves access to healthy food. Through the Lima Ne Yara campaign, the organization will deliver targeted interventions that align with its Prosperity Agenda, which prioritizes: Improving farmer income and sustainability, Positively impacting farmer diversity, Contributing to zero hunger and healthy nutrition, Driving digital transformation and innovation and Empowering Communities and Driving Inclusion

By promoting diverse and inclusive farming practices, Lima Ne Yara ensures that all stakeholders benefit from sustainable agricultural growth.

John Meshack Rotich, Commercial Manager Yara Uganda, stated: “Our goal is to improve farmer income and sustainability, positively impact farmer diversity, and contribute to zero hunger. These efforts are underpinned by digital innovations to maximize reach and effectiveness. We are deeply committed to improving livelihoods by growing farmers’ prosperity and increasing access to healthy food for all. As we face global challenges such as hunger and climate change, Yara is taking the lead in transforming food systems to secure a better future for smallholder farmers and their communities.”

The Lima Ne Yara campaign is designed to empower farmers with the skills and knowledge needed to enhance productivity and profitability while promoting sustainable farming practices that restore soil health and mitigate the effects of climate change. It also aims to increase access to financial and digital resources, particularly for farmers, women, and youth, ensuring that these groups can fully participate in and benefit from agribusiness opportunities. Additionally, the campaign focuses on strengthening local food security by improving agricultural yields and ensuring greater access to nutritious food for communities.

By partnering with stakeholders, Yara is determined to create a significant and lasting impact on Uganda’s agricultural sector, ensuring that smallholder farmers, women, and youth are at the forefront of this transformation.

Tags: AgribusinessEmpowering FarmersFeFEATUREDimpactful campaignLima Ne YaraWomenYara UgandaYOUTH
Wasswa Deo

Wasswa Deo

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