“Listening to our customers and making necessary adjustments in a timely manner is what has sustained Plascon as the sector leader with close to 70% market share’’ said Kansai Plascon Uganda Managing Director, Santosh Gumte during the launch of the annual Paint and Win promotion.
He said to participate in the 10-week promotion, customers are required to buy Plascon paint worth UGX100,000 or more, get a scratch card, and SMS the code to 7197 for a chance to win UGX1 million daily, UGX3 million every weekly, brand new motorbikes, TukTuks, and so much more.
“Feedback is the staple food for those that are always on the cutting edge of innovation and change. This explains why we are dedicating time and resources to ensure we have our eyes, ears and feet’’ Mr Santosh added.
“Being on social media or “Ku Ground” should not be a case of either, or. We are growing our footprint in both spaces. While we are investing in social listening tools, we are also engaging on ground activation teams. This enables us to tap into any developing cultural trends and gauge how the brand can leverage them for further growth. This is because feedback is key to tailored innovation,” said Santosh.
In his remarks, Plascon head of Sales Manager Moses Kato noted that in spite the growing internet usage in Uganda, standing at approximately 11.77 million users, supported by internet penetration rate at 24.6% of the total population at the start of 2023, there’s still need for on ground engagements with the customers.
The January 2023 data from digital trends experts Kepios indicates that 2.05 million Ugandans are social media users, representing 4.3% of the entire population estimated at 47.9 million.
”To ensure the promotion lives up to its “Ku Ground” promise, a number of brand ambassadors and activation teams in stores across the country have been engaged to cascade the message to the grassroots to drive both awareness and participation to ensure more people stand a chance to win the numerous prizes. he emphasized”.
“We shall have activations on the streets to interact with the customers. The purpose is to appreciate our customers, reward them and most importantly get their feedback on how better we can serve them. Therefore, this promotion is multi-pronged servicing various purposes for the ultimate satisfaction of our customers,” Mr. Kato revealed.
A total of ten town activations and one major activation per region have been scheduled in an effort for the brand to engage as many customers as possible during the promotion time-period. This is also meant to enhance believability and also reinforce faith in the brand.
The promotion will also have a Corporate Social Responsibility component embedded into it.
“This year alone, over UGX800 million has been spent on social causes in health, education, religion, cultural preservation and Sports development and we are proud of the numerous success stories from these,” said Santosh.
The brand will continue to engage with the customers is several life uplifting projects meant to leave a longer lasting mark way after the promotion is concluded.
