JOHANNESBURG, South Africa — APO Group, the communications consultancy built for performance across Africa, has launched its new brand and website centred on the proposition “Communication, Built for Performance.”
Traditionally, organisations communicating across Africa have managed their public relations and communications market by market, often working with multiple agencies and suppliers. This adds costs and makes consistent messaging and measurement across markets difficult.
APO Group says it is the only pan-African communications consultancy that combines strategic advisory with ownership of the network that distributes its communications, allowing counsel, execution and visibility to be managed and measured as one system.
For clients, this means having a single communications partner across markets rather than multiple agencies to coordinate. It also means APO Group can be held accountable for the results delivered, rather than simply the activities undertaken.
Bas Wijne, CEO of APO Group, said a company operating across 10 African markets has historically had to manage 10 separate agency relationships.
“That fragmentation persisted because no single consultancy had the reach to take responsibility across the continent. APO Group can. We operate across all 54 African markets, and because we own the distribution, our role does not end with the recommendation,” he said.
“We can take a communications strategy through to publication and see how it performs in the markets that matter.”
APO Group was built for a communications environment that is changing rapidly, shaped by artificial intelligence (AI), rising geopolitical and reputational risks, greater scrutiny of communications investment and the need to respond faster.
Across Africa, these demands are amplified by rapid growth and evolving regulatory and business environments. The company says this requires communications that are strategically focused, locally relevant and able to demonstrate impact across markets.
The “Communication, Built for Performance” proposition reflects how APO Group aims to meet these demands by combining strategic communications expertise with long-standing experience across Africa’s communications and media landscape.
Libby Allen, Vice President of Brand and Creative at APO Group, said the company has been part of Africa’s media landscape since 2007.
“APO Group has been part of Africa’s media landscape since 2007, not a supplier looking in from outside. The consultancy was built on that foundation. It’s what gives us the local understanding to advise on reputation in markets that are too often assumed rather than understood,” she said.
Built for performance across Africa
Through Africa Newsroom, APO Group’s owned newswire, the company guarantees placement on more than 250 Africa-focused news websites and reaches more than 450,000 journalists, analysts, investors and policymakers.
Coverage placed through the network appears on indexed news platforms and remains retrievable long after a campaign ends. The company says this content can serve as source material for search engines and AI systems when answering questions about companies or markets.
APO Group’s PR execution is local. The company has staff on the ground in 13 African markets and partners across all 54 markets, allowing strategies to be delivered to the same standard in Lagos as in Casablanca without clients having to coordinate separate agencies in each market.
Founded in 2007, APO Group works with more than 300 clients across finance, technology, healthcare, logistics and the public sector. Its clients include multinational companies, African institutions, governments, NGOs and development organisations.
The new website is now live, while APO Group’s refreshed brand identity is being rolled out across its social media channels and Africa Newsroom.
About APO Group
Founded in 2007 by Nicolas Pompigne-Mognard, APO Group is a communications consultancy combining strategic advisory, on-the-ground execution and guaranteed visibility across all 54 African markets.
Its owned newswire, Africa Newsroom, secures placement on more than 250 Africa-focused news sites and connects organisations with more than 450,000 journalists, analysts, investors and policymakers worldwide.
The company has received international recognition for communications excellence, including SABRE, Davos Communications and World Business Outlook distinctions.
APO Group partners with global and African organisations for which the continent is a strategic priority. Its clients include the African Development Bank Group, Africa CDC, Afreximbank, NFL, Nestlé, Emirates, Canon, Western Union and GITEX Global.
