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Rising Data Demand Drives Airtel’s East Africa Performance

This investment continues to drive increased data capacity across the region, with 4G population coverage reaching 74.7%, an increase of 3.4% from a year ago.

by Patricia Osman
July 29, 2025
in Business
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Airtel’s East Africa operations recorded strong growth in the latest quarter, driven by surging data consumption, an expanding customer base, and continued investment in network infrastructure.

Reported revenue from mobile services rose to 498 million dollars up from 423 million dollars in the first quarter of 2024, supported by a 47.4% increase in data usage across the network and a 17.4% rise in data customers, now totalling 75.6 million.

Revenue from Airtel Money went high in Uganda, Kenya, Tanzania, Rwanda, Zambia, and Malawi from $167 million a year earlier to $216 million in Q1 2025.

This contributed significantly to the company’s total mobile money revenue of $290 million, reflecting the growing uptake of digital financial services across the region.

Sunil Taldar, Chief Executive Officer, Airtel Africa, attributes this steady growth to the company’s refined strategy.

“The strength of this performance and the scale of the growth we achieved reflect the sustained demand for our services and the robustness of our business model in meeting these demands.” He further added, “Operationally, the acceleration in customer base growth to 9%, and 17.4% growth in our data customers to 75.6m reflects the strong on-ground execution with a relentless focus on digitisation and the simplification of the customer experience.”

“Our strategy continues to prioritise the customer experience, as demonstrated by our network investment with the rollout of over 2,300 new sites to reach 37,579 sites and an expansion of our fibre network by 2,700 km to over 79,600 km.

Patricia Osman

Patricia Osman

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