KAMPALA, Uganda (UGNEWSLINE) –Britania Allied Industries Limited has won five awards at the 6th edition of the East Africa Brand Quality Awards, reaffirming its commitment to product quality, manufacturing excellence and consumer satisfaction.
The awards ceremony was held on Friday, October 16, 2026, at Hotel Africana and Convention Centre in Kampala. It brought together brands and organisations recognised for promoting quality and excellence across East and Southern Africa.
Britania was represented by Chief Executive Officer Ali Ebraik, Marketing Manager Victor Akatwijuka and General Manager–Foods Ajith Prasad, alongside other members of the company’s team.
The company’s food and beverage brands received recognition in five categories, with YoJus, TopUp and Splash winning Platinum Awards, SunSip receiving a Gold Award, and Britania Biscuits earning a Silver Award.
The awards were distributed as follows:
Platinum Award: Most Preferred Kids’ Natural Fruit Juice in East Africa — YoJus.
Platinum Award: Most Preferred Tomato Sauce and Paste in East Africa — TopUp.
Platinum Award: Most Preferred Non-Carbonated Soft Drink in East Africa — Splash.
Gold Award: Most Preferred Natural Fruits Beverage in East Africa — SunSip.
Silver Award: Most Preferred Confectionery Products in East Africa — Britania Biscuits.
The recognition highlights the strength of Britania’s diverse product portfolio and its efforts to meet consumer expectations while maintaining high manufacturing standards.
Commenting on the achievement, Ebraik said the awards reflected the dedication of the company’s employees and the trust consumers continue to place in its brands.
“These awards are a testament to the dedication of our people and the trust our consumers continue to place in our brands. Quality remains central to everything we do, and this recognition motivates us to keep raising our standards, innovating and delivering products that our consumers can rely on,” he said.
Akatwijuka said the recognition of five brands was a proud moment for the company and reflected the work involved in building trusted brands.
“Having our brands recognised across five categories is a proud moment for the entire team. It reflects the work that goes into building brands consumers love and trust. We are grateful to our consumers for choosing us and to our teams for consistently bringing our brands to life. This achievement inspires us to keep pushing forward,” he said.
The East Africa Brand Quality Awards recognise brands and organisations for their commitment to quality, reliability, consumer trust and excellence. According to the organisers, the selection process involves public nominations and evaluation by a panel of expert judges.
For Britania Allied Industries, the five awards recognise the collective efforts of employees across manufacturing, quality assurance, sales, marketing and distribution, whose work contributes to the company’s continued growth.
The achievement also reflects consumer confidence in Britania’s brands across the region. The company says it remains committed to strengthening its manufacturing standards, advancing product innovation and delivering quality products that meet consumers’ changing needs.
The five awards mark a milestone for the company and serve as motivation for its team to continue improving product quality and pursuing excellence across East Africa.
