ICEA LION Uganda has unveiled the highly anticipated What’s Your Plan? Campaign- an ambitious initiative designed to empower Ugandans with tailored financial security and planning solutions.
Redefining Financial Planning in Uganda
What’s Your Plan? campaign is more than just a call to action, it’s a movement to shift mindsets and ignite conversations about financial preparedness. It challenges individuals, families, and businesses to take proactive steps toward securing their financial future through insurance and investment solutions.
Speaking at the launch,Mr. Daniel Kairu- Head Business Development & Marketing ICEA LION General, stressed the urgency of financial planning: “Many Ugandans realize the importance of financial security when it’s too late. The ‘What’s Your Plan?’ campaign is here to change that. Whether it’s securing your child’s education, preparing for retirement, or protecting your business, planning ahead is key. ICEA LION Uganda is committed to providing the right solutions to help our customers plan, protect, and prosper.”
“We are launching a campaign that enforces a place for all people in the insurance market. A place for potential, a place for creating wealth.”
~ Anne Njeri Njugi; Chief Operating Officer ICEA LION Life. pic.twitter.com/DfrIuAcmLX
— ICEA LION Uganda (@icealionug) February 18, 2025
A Booming Insurance Industry
Uganda’s insurance sector is experiencing rapid growth, driven by increased consumer confidence, improved distribution networks, and the rise of digital transactions. “Uganda’s insurance sector is experiencing remarkable growth, demonstrating its increasing importance to the nation’s economy. There was a significant 11.29% increase in gross written premium (GWP) from UGX 1,440 billion in 2022 to UGX 1,603 billion in 2023, said Mr. Sande Protazio, the Director of Planning, Market Research and Development at the Insurance Regulatory Authority (IRA).
This growth is attributed to increased online insurance purchases, making policies more accessible, enhanced distribution networks, expanding insurance reach, a growing middle class, driving demand for financial security, faster claims processing, ensuring prompt compensation and greater awareness and consumer education, fostering trust in the industry.
With the launch of “What’s Your Plan?”, ICEA LION Uganda is strategically positioned to drive insurance uptake by offering innovative, customer-centric financial solutions that cater to the evolving needs of individuals and businesses.
“Financial security isn’t just about today- it’s about securing tomorrow. Our products are designed to serve every Ugandan, from young professionals to growing families and business owners,” added Mr. Kairu
As Uganda’s economy evolves, ICEA LION Uganda remains a steadfast partner in securing financial futures. The What’s Your Plan? campaign marks a bold step toward cultivating a culture of financial preparedness, resilience, and long-term prosperity for all Ugandans.
“I want to applaud ICEA LION Insurance for this campaign. #WhatsYourPlan resonates with the overall mission of insurance worldwide.”
~ Sande Protazio; Director of Planning, Market Research & Development @IraUganda pic.twitter.com/Bkz3ZFrwhD— ICEA LION Uganda (@icealionug) February 18, 2025
The grand launch at Choate Hotel, Kampala, was graced by Mr. Daniel Kairu- Head Business Development & Marketing ICEA LION General, Ms. Florence Nabakiibi- Head of Retail & Corporate ICEA LION Life, Ms. Anne Njeri Njugi- Chief Operating Officer ICEA LION Life, and Mr. Sande Protazio- Director of Planning, Market Research, and Development at the Insurance Regulatory Authority (IRA).
About ICEA LION Uganda
ICEA LION Uganda is a leading financial services provider specializing in insurance, investment, pensions, and trust services. With operations across Uganda, ICEA LION Uganda has built a reputation for offering reliable, customer-centric, and innovative financial solutions. The company’s mission is to Protect, and Create Wealth for a stable future by empowering individuals and businesses through financial plan.
